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Just Send It: How Outoor Rec Startups are like Hucking a Cliff

Sending It (v.) - Committing fully to the task at it. Going all in.

Starting a business is like skiing off a cliff - it requires commitment, risk tolerance, and a little bit of crazy. From designing a product to creating a standout brand – starting a business is as exhilarating as it is exhausting. You won’t really know what you’re committing to until you start.

Learn from founders in the outdoor industry who have sent it into entrepreneurship as product manufacturers, service based companies, PR agency, and event creators.

We’ll talk MVP iterations, Kickstarter, branding, supply chains and the inevitable emotional burnout, sharing advice, lessons learned, resources, and anecdotes to inspire other startups and entrepreneurs to just send it. Join us for a drink after in Otero Taproom

Hosted by:
Cathryn Wile, founder of Forlulu Events and Gear & Beer, a festival showcasing emerging brands and startups in the outdoor industry.


Kody Harlin Plavnicky, Co-Founder - REVEL GEAR, solar powered camping lights.
Lillian Hoodes, founder and CEO of TrailFork
Justine Barone, Co-founder and CEO of Gearo
Rachel Popp, Co-founder CEO of Big Fish Collective
Sarah Laughlin, Founder and CEO of Slope Threads
Jessica Cowden, Director of Marketing & Communications for Manufacturer's Edge

Earlier Event: September 11
Private Event
Later Event: September 16
Yoga & Meditation (free)